legal

Terms of Service

Last updated: 11 August 2026 (draft)

1. Agreement

These Terms of Service (“Terms”) are a draft agreement between Liforma Ltd (“Liforma”, “we”, “us”) and the person or organisation that accesses or uses Liforma websites, accounts, APIs, Session Manifests, embeds, Meet demos, or related services (the “Services”).

By creating an account, minting sessions, embedding an experience, or otherwise using the Services, you agree to these Terms and to our Acceptable Use Policy and Privacy Policy.

2. Who these Terms cover

Publishers / developers — people and organisations using app.liforma.ai, API keys, allowed origins, Experience Studio, and embeds on their own sites or apps.
Creators / consumers — people using my.liforma.ai or public Meet experiences on www.liforma.ai.
End users — people who interact with an avatar experience you publish (including on third-party sites).

If you use the Services on behalf of an organisation, you represent that you have authority to bind that organisation.

3. Accounts and access

You must provide accurate account information and keep credentials secure. You are responsible for activity under your accounts, API keys, and projects. Notify us promptly of suspected unauthorised use at legal@liforma.ai.

We may require authentication (for example Google sign-in or magic link). We may suspend or close accounts that violate these Terms or the Acceptable Use Policy.

4. API keys, origins, and sessions

API keys and allowed origins control who may mint Session Manifests for your projects. You must configure origins carefully and not share live keys publicly.
Session Manifests and short-lived session tokens are for running a specific experience instance. You must not attempt to forge, share, or extend them beyond intended use.
Embeds and the hosted player run according to the manifest and your project configuration. You are responsible for the experiences you publish and for the sites that host your embeds.

5. Meet and demos

Public Meet experiences and marketing demos are provided for demonstration. Features, content, and availability may change. Demo usage remains subject to the Acceptable Use Policy.

6. Publisher responsibilities

If you publish or embed experiences for others, you must:

Ensure your use complies with these Terms and the Acceptable Use Policy
Flow equivalent acceptable-use rules to your end users where you control the product
Obtain any rights and consents needed for characters, voices, likenesses, scripts, and uploaded content you configure
Not present synthetic avatars as real people without clear authorisation and disclosure
Comply with applicable law in the places you offer the experience

7. Intellectual property

Liforma and its licensors own the Services, platform software, documentation, and Liforma brand. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable right to use the Services as offered.

You retain rights in content you lawfully provide (for example experience configuration and instructions you author). You grant Liforma a licence to host, process, and display that content as needed to operate the Services.

Published avatar assets and runtime packs remain subject to Liforma’s platform rules and any separate licence terms we state for those assets.

8. Synthetic media and speech

The Services generate synthetic speech and animated avatars. You must not use them to deceive, impersonate without consent, or otherwise violate the Acceptable Use Policy. Where law or our policies require disclosure that content is machine-generated, you are responsible for providing that disclosure in your product.

Parts of the speech pipeline may use third-party models under their own licences. See Third-party notices. Product surfaces refer to Liforma capabilities (for example Liforma Text-to-Speech).

9. Third-party services

The Services may call third-party infrastructure and model providers (hosting, auth, speech, language models). Your use may be subject to those providers’ terms in addition to ours. We are not responsible for third-party services we do not control.

10. Beta and early access

Liforma is early. Features may be incomplete, change, or be withdrawn. We provide the Services on an “as is” and “as available” basis to the extent permitted by law.

11. Fees and billing

Paid plans, credits, and refunds will be described when billing goes live (for example via Stripe on Pricing). Until then, access may be free, invite-only, or subject to usage limits we set. Billing and refund terms: TBD for counsel.

12. Suspension and termination

You may stop using the Services at any time. We may suspend or terminate access for breach, risk, legal requirement, or platform abuse. Provisions that by nature should survive (including IP, disclaimers, and liability limits) will survive termination.

13. Disclaimers

To the fullest extent permitted by law, Liforma disclaims warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant uninterrupted or error-free operation, or that outputs will be accurate, appropriate, or suitable for any specific decision (including medical, legal, or other professional advice).

14. Limitation of liability

TBD for counsel — proposed direction: exclude indirect and consequential damages; cap aggregate liability at the greater of amounts paid to Liforma in the prior 12 months or a fixed amount, subject to non-excludable rights under applicable law.

15. Indemnity

TBD for counsel — proposed direction: publishers indemnify Liforma against claims arising from their experiences, content, end-user use, or violation of these Terms or Acceptable Use.

16. Changes

We may update these Terms. Material changes will be indicated by updating the date above and, where appropriate, additional notice. Continued use after changes become effective constitutes acceptance, except where law requires otherwise.

17. Governing law

TBD for counsel — proposed default: laws of England and Wales, with courts of England and Wales having jurisdiction, without prejudice to mandatory consumer protections.

18. Contact

Liforma Ltd — legal questions: legal@liforma.ai.